Advertising in Horse Times can prove to be a cost effective venture for enhancing and developing your business.
It is estimated that almost 90% of all adults read an average of 11.8 different magazine issues in a typical 30-day period. The primary strength of Horse Times as an advertising medium is reaching specific audience niches, including prominent businessmen and members of elite societies. We like to think that more people are interested in the news of the world than in handicrafts, but that isn't necessarily the case. In General, Where are the Readers?"
William Spain, Advertising Age, October 14, 1996. P.56.
Unlike a perishable broadcast message or the daily newspaper, magazines in general are kept and referred to for a long period of time, and copies are passed along to other readers. Researchers found out that the average magazine has more than four readers per copy and is accessible for approximately 28 weeks. Since Horse Times is a pioneer in its field and is the only source of information for horse riders, breeders and lovers in Egypt and the Middle East, the readers often use it as a reference source. Articles are clipped, back issues are filed, and readers may go back to a favourite issue numerous times. Advertisers will potentially benefit from each of these exposures.
One of the keys to success is defining the prime prospects so you do not waste time and money advertising your products/services to people unlikely to buy it or people you can't make a profit by attracting. Horse Times helps your business identify and communicate with groups of prime prospects.
Horse Times' target audience is surely the most important and prominent sector in the economy and could certainly help your business "stand out from the crowd" in a highly competitive market as the Middle Eastern market nowadays is.
In today's society, it's very easy for the average consumer to eagerly avoid an advertisement! Why?? Because of the clutter on television, radio, newspapers plus the increasing demands on people's time and attention. So how can your product and your company stand out? Not just from your competition, but from the glut of media and messages. Horse Times' specific target brings you an efficient way of reaching every person in your target market who has a pound to spend!
Horse Times offers advertisers a wide range of flexible formats; double-page spreads, full-pages, half pages, and inserts. Advertising in our publication is seldom limited to advertisers who book for all four issues. And due to the increase in various types of advertisements there is a high demand of requests. Thus the best placements are allocated to those advertisers who contact us as early as possible, securing the best possible space.
Horse Times is distributed to key corporations throughout Egypt & the Middle East. In addition, the magazine is hand-delivered to an exclusive subscription base. Horse Times is an accredited international magazine with an effective & ever-expanding distribution throughout Europe, Africa & the Arab world. At Horse Times we are very meticulous about whom and where the magazine goes to, as well as having a distribution agency and staff that works according to a specific and effective distribution scheme that ensures the delivery of the magazine to subscribers whether by hand or by mail. In addition, 1,500 copies are placed in EgyptAir first & business class cabins of flights travelling across the Middle East.
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